5 Reasons Why Your Business Needs Social Media & social media marketing to improve growth efficiency.
Many of my clients still struggle with the idea of bringing their businesses to the world of social media. One FAQ we often get is: “Why does my business need Social Media?” There are several reasons why your business should be on social media, But lets start with a quick list of five reasons why Social Media marketing is crucial for businesses of all sizes.
1. Increased brand awareness.
Brand Awareness as defined by wiki is “the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.”
Are you selling a product or a service? Building brand awareness through social media marketing is one of the fundamental steps in promoting a product. Increasing brand awareness improves visibility for your product or service, which results in more sales for your business.
2. Building backlinks
Create and share on Social Media to build backlinks.
Do you own a website? Building link is perhaps one of the most important activities you can do to build the SEO success of your site. Using social network sites to create quality backlinks is almost a necessity these days to bring about a successful element to your social media marketing. Social media sites have a tremendous impact on search engine rankings and they can drive you a ton of traffic to your website.
3. Increases sales revenues.
Social Media is a great marketing resource for interacting with your customers and providing them with extra value surrounding your brand, products, deals and specials. Even though Social Media is not a quick fix to increase sales, if executed properly, in time you will see, the efforts will result in increased sales.
4. Takes Customer Relationships To The Next Level.
With your audience online, you have a voice, your audience perceives you as a person and your customers feel like they have a relationship with you. Customers would rather buy from a company that they feel they have a relationship with, they have to know and trust you, rather than some faceless corporation. When you stay connected, offering high quality services and products you’ll see a boost in growth and customer loyalty will skyrocket.
5. Increases your customer base.
There are many ways -free and paid- to advertise to your target client using social media so building your own fan base on different social media networks will drastically boost your audience. When you Direct potential clients from social media sites to your website you’ll see your customers data base expand easily and steadily. It’s also important, once your business has made the decision to join the conversation on social networking sites, to have a well thought out strategy. Having defined goals at the on set of your social media journey will help you to measure progress and your ROI.
Using social media to market your business is a crucial fundamental step in todays digital marketing sphere. You can truly improve your business visibility, boost your sales, and generate consistent quality leads using Social Media Marketing. While social media has been around for a while there are still many business owners who’ve yet to witness the power of business growth through social media. Often times they simply don’t know the necessary procedures to grow on social media which is where our service comes in.
Need help with your social media presence? Our experts would Love to help!