Having a business web site listed on the first page in all the search engines could be a large step towards improving the quantity of traffic to your site. Local SEO (Search Engine Optimization) is essential to having your practice placed first on search engines, ahead of competitors in the location your practice is located. Search engine optimization is pretty much all about the organic search results which show up at the top of the page. This means ranking on search engines like Yahoo and Google without having to make a payment of any kind. This is in contrast with paid advertisements.
Why Local SEO Improves Results
Localized SEO increases the organic traffic to your practice website by differentiating your healthcare or cosmetic surgery site from its regional and national competitors. Keep in mind that patients like native practices partially in close proximity; and native SEO can bring your practice web site to the forefront of its audience.
Search engine optimization plans usually focus on increasing the visibility of websites by pushing their rankings to the top of the results, that is ranking your landing pages on the first page of google, bing or yahoo search. Localized SEO narrows down the search results to a certain geographic location based on the keywords used in search. For example, the addition of the specific area to the main keywords Such as: Root canal dentist Brandon fl, or Cosmetic Surgeon in Brandon, fl; will help your target prospects find your practice easier.
It must be noted that search engines are now including brand citations and mentions in their ranking algorithms, thus, emphasizing the need for growing your brand via a localized SEO plan.
Why let your small business be swallowed by the big businesses in your market niche? Local SEO can be used to grow your brand online mainly by adopting a more targeted approach on your identified geographic market instead of competing with the big boys on a wider scale.
Think about it, your small local practice has a better chance of achieving visibility and credibility among online patients if and when you target areas where the number of competitors is relatively small. The general rule is that the less competitors the more opportunities to play the game at profitable levels.
To do this you should use long tail key words and phrases relevant to your target local markets where patients are more likely to be interested in your products and services. For a quick example, instead of targeting patients in urban areas, optimize for rural locations in your locality.
Yet another reason to plan and implement local SEO plans is that, patients tend to shop for local near by businesses and practices attributing to the sense of community, reliability and trust between healthcare practitioners, business owners and themselves. You may be unable to compete with big brand names on keywords like “wedding dress suppliers” but you can compete on keywords like “Manchester wedding dress suppliers”. Because of the enhanced visibility of your web site in localized searches, you have got greater opportunities to encourage patients to create actual purchases or visits to your website.
This will translate to increased sales and profits for your practice, resulting in increased ROI. The assumption here is that the online traffic has not only increased in quantity but has also increased in quality. Keep in mind that quality online traffic can mean the difference between making a sale and wasting the SEO efforts.
Using a firm like Vicariously Me Marketing may help you to identify areas of opportunity within your Search engine rankings and SEO optimization. We offer a free 30 minute consultation to pinpoint the key challenges you may be facing in your practice. This 30 minute strategy call will help you recognize where improvement is necessary and how to move forward to accomplishing you cosmetic surgery practice goals.
Start Your SEO optimization efforts today! Request your Free SEO Audit today!